My first impressions of this advert was that it was very realistic. Using a real person and real situations. It starts off with Duffy finishing a concert as she is a singer. She gets a minute to relax and gets on her bike with a can of diet coke, rides to a super market singing a song. By using Duffy this is called celebrity endorsement. In a way there is cross promotion with Duffy and Coke.
Diet Coke is meant to attract females rather than males. As Duffy is a female it makes more sense. Coca Cola are trying to get the message across that Diet Coke is a sense of freedom. Overall I think that the advert is very good Gets the message across well.
No comments:
Post a Comment